International SEO Services

International SEO is the process of optimizing your website so that search engines can show the right version of your site to users based on their country or language. It’s about making sure people around the world can find and understand your content.

Unlike local SEO which focus on ranking in one market or region, when you’re targeting customers in different continents or within the same continent but different countries, implementing international SEO helps search engines like Google understand who your content is for and deliver it to them effectively.

At Outrankable, we create a clear, structured international SEO strategy that’s tailored to your business goals and target markets.

Why International SEO Matters for your business

If you’re targeting users outside your home country, international SEO should be an essential part of your strategy. Some of the key benefits you can gain by implementing international SEO:

Improved visibility

With the right implementation of international SEO strategy, search engines will serve the correct version of your site in each country.

Reach more customers

Through international optimization your website accessible to audiences in different regions and languages.

Boost organic traffic and conversions

Increase user engagement and sales by creating a familiar experience for global audience.

Build trust and credibility

When you connect with customers in their own language and cultural context, they will trust in your brand hence enhancing your credibility.

Our Approach to International SEO

Audience & Market Research
We begin by identifying your ideal customers in each country and understanding their online behavior, including which search engines they use and what languages they speak.

Keyword Research by country
We don’t just translate your existing keywords. We conduct localized keyword research for each target region to match how people actually search in that area.

Content Localization
We go beyond translation. We adapt your content, tone, imagery to fit the local culture and expectations of the target country.

Domain & URL structure planning
We help you choose the best setup for your global site which includes one of the following options:
- Use of a country specific domain extension e.g. example.de
- Use of a subdomain from your root domain e.g. de.example.com
- Use of a subdirectory from your root domain e.g. example.com/de/
Each structure has its pros and cons. Our experts will recommend what works best for your business.

Hreflang Tags
We set up hreflang tags to tell search engines which page version to show based on language and region. If someone searches from Germany, Google will show them your German content if it’s set up correctly. This avoids duplicate content issues and improves targeting accuracy. Additionally, we’ll set up an x-default hreflang implementation as fallback for users whose language is not implemented yet.

Monitoring & Reporting
We track how your website performs in each country, monitor keyword rankings, and optimize continuously based on need.

Frequently asked questions

Do I need a different website for each country?

Not necessarily. We will help you choose between subdomains, subdirectories, or separate domains based on your goals.

What happens if I don’t use hreflang tags?

Google might show the wrong version of your page to users. This can lead to a bad user experience and lower rankings. Additionally, you might experience duplicate content issues when you have content for different regions using similar language.

How long does international SEO take to show results?

It depends on how competitive the market is, but you can start seeing changes in 3-6 months with proper implementation. Hiring a reputable SEO agency like Outrankable ensures your strategy is well implemented to get the desired results.

Get in touch for a free International SEO Strategy

You are one step away from unleashing the online potential of your business. Let’s create your strategy!