Do you want customers from different countries or languages to find you online? That’s where international SEO comes in. It helps search engines like Google show the right version of your website to the right people, based on their location, language and preferences. It’s not just about translating your content, global search engine optimization makes sure your website speaks to people the right way, no matter where they are. This means better visibility, more traffic, and stronger connections with potential customers, wherever they are in the world. Unlike local SEO, which focuses on ranking in one city or region, global SEO is designed for businesses targeting customers across multiple countries.
At Outrankable, we build a clear SEO strategies for multiple countries that are tailored to your business goals. We help you not only rank higher in global search results but also ensure your content resonate with users worldwide. This way, you can reach new markets, grow your customer base, and expand your global footprint.
Why International SEO Matters for your business
If you’re targeting users outside your home country, international SEO should be an essential part of your strategy. Some of the key benefits you can gain by implementing international SEO:
Improved visibility
With the right implementation of international SEO strategy, search engines will serve the correct version of your site in each country.
Reach more customers
Through international optimization your website accessible to audiences in different regions and languages.
Boost organic traffic and conversions
Increase user engagement and sales by creating a familiar experience for global audience.
Build trust and credibility
When you connect with customers in their own language and cultural context, they will trust in your brand hence enhancing your credibility.
Our Global SEO Process
Our Approach to implementing SEO for multiple countries
Audience & Market Research
We begin by identifying your ideal customers in each country and understanding their online behavior, including which search engines they use and what languages they speak.
Keyword Research by country
We don’t just translate your existing keywords. We conduct localized keyword research for each target region to match how people actually search in that area.
Content Localization
We go beyond translation. We adapt your content, tone, imagery to fit the local culture and expectations of the target country.
Domain & URL structure planning
We help you choose the best setup for your global site which includes one of the following options:
- Use of a country specific domain extension e.g. example.de
- Use of a subdomain from your root domain e.g. de.example.com
- Use of a subdirectory from your root domain e.g. example.com/de/
Each structure has its pros and cons. Our experts will recommend what works best for your business.
Hreflang Tags
We set up hreflang tags to tell search engines which page version to show based on language and region. If someone searches from Germany, Google will show them your German content if it’s set up correctly. This avoids duplicate content issues and improves targeting accuracy. Additionally, we’ll set up an x-default hreflang implementation as fallback for users whose language is not implemented yet.
Monitoring & Reporting
We track how your website performs in each country, monitor keyword rankings, and optimize continuously based on need.
If you are looking to rank in multiple countries and reach global customers our international SEO services are designed to help you succeed. We will optimize your website for multiple languages and countries, ensure your business is visible to the right audience in your targeted locations. If you’re an ecommerce store aiming to expand internationally or a local business seeking to increase global reach, our tailored SEO strategies will drive more organic traffic and boost conversions. Don’t let borders limit your growth. Get started with a global SEO strategy that will help you attract customers in your target locations
Frequently asked questions
Do I need a different website for each country?
What happens if I don’t use hreflang tags?
How long does international SEO take to show results?
Get in touch for a free International SEO Strategy
You are one step away from unleashing the online potential of your business. Let’s create your strategy!