Get found where it matters most, your location. Whether you are a service provider in Nairobi, retailer in Nakuru or a dentist in Mombasa, your customers are searching for your services online. Local SEO (Search engine optimization) is the process of optimizing your online presence to appear in Google maps, geo specific search queries and “near me” searches. Local seo in Kenya helps your business show up when nearby customers are actively searching for your products or services. Outrankable has specialized in helping Kenyan businesses rank higher in local search results and turn visibility into real results, more traffic, leads, and conversions.
With the ever growing use of mobile devices and voice search, local searches will always be important. In fact, a study done by ComScore found out that 78% of mobile local searches result in an offline purchase or visit within a few hours, highlighting how crucial it is for your business to show up in local search results when potential customers are actively seeking services in your area.
Why Local SEO is important for your business?
Increased Visibility
A solid Local SEO strategy strengthens your online footprint, ensuring your business is easy to find on the web, no matter where customers are looking.
Capture high intent customers
By optimizing local search queries you target potential customers
Build trust and credibility
When your Google business profile ranks high in Google maps, it sends signals to customers that your business in legitimate and trustworthy.
Increase organic traffic and calls
Our local seo services will help increase more foot traffic to your physical store and calls to your online business.
Our Local SEO services
- Google business profile optimization
A well-optimized Google business profile is crucial for local rankings and helps customers find your business quickly. Your listing should be updated with accurate information, photos, business hours, and categories etc.
- Local keyword research
We perform extensive local keyword research to identify geo specific keywords and identify the most relevant search terms for your business in your target area.
- On-page optimization
Is your website optimized for your target location? We will optimize your meta data and content with local keywords throughout your website. Our local SEO company also applies local business schema to your web pages to make it easier for search engines to understand your brand offerings and target locations.
- Local citations and link building
Local citations and high-quality backlinks are vital for improving your authority and visibility in local search results. We ensure that your business is consistently listed across top local directories like Yellow Pages, and local news websites.
- Local SEO Audit
Our local SEO agency performs a thorough local SEO audit to determine your current local SEO ranking, gain actionable insights and build your local SEO checklist. This audit provides insights into your current local rankings, local search behavior, website performance, and competitor analysis, helping us tailor a strategy that addresses your unique needs and business goals.
Frequently asked questions
What is Google business profile and why is it important?
Can Local SEO help my business if I'm just starting?
Can I manage Local SEO myself, or do I need an expert?
Contact us today for a free SEO Audit
You are one step away from unleashing the online potential of your business. Let’s create your strategy!